Marketing is a forever changing beast. However, some constants remain. Many of these are contained in these quotes. Which ones resonate with you.....?
Personally I love... 26. 37 and 49 (and 50...)What about you?
- “Make your marketing so useful people would pay you for it.” – Jay Baer
- “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
- “In advertising, not to be different is virtually suicidal.” – Bill Bernbach (Here’s more wisdom from this great MadMan.)
- “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
- “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
- “Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.” – Chris Brogan
- “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan
- “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett (Here are 12 advertising lessons from Leo Burnett that are still relevant today.)
- “People rarely succeed unless they have fun in what they are doing.” – Dale Carnegie
- “Talk to someone about themselves and they’ll listen for hours.” – Dale Carnegie
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
- “Advertising is what you do when you can’t go see somebody. That’s all it is.” – Fairfax Cone
- “The superior man understands what is right; the inferior man understands what will sell.” – Confucius
- “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ – Peter Drucker
- “Your most unhappy customers are your greatest source of learning.” – Bill Gates
- “If you show people the problems and you show people the solutions they will be moved to act.” – Bill Gates
- “Marketing is a contest for people’s attention.” – Seth Godin
- “Permission marketing is marketing without interruptions.” – Seth Godin
- “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
- “Make the customer the hero of your story.” – Ann Handley
- “Give them quality. That’s the best kind of advertising.” – Milton Hershey
- “I’d rather spend money on things that improve the customer experience than on marketing.” – Tony Hsieh
- “We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.” – Tony Hsieh
- “Bring the best of your authentic self to every opportunity.” – John Jantsch
- “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs (Here are 7 of Steve Jobs’ Marketing Lessons.)
- “Quality is much better than quantity. One home run is much better than two doubles.” – Steve Jobs
- “The worst advice? ‘Don’t listen to the critics.’ I think that you really ought to listen to the critics, because sometimes they’re telling you something is broken that you can fix.” – Stephen King
- “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” – Stephen King
- “Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off.” – Phillip Kotler
- “Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.” – Phillip Kotler
- “Marketing is what you do when your product is no good.” – Edwin H. Land
- “Content is the atomic particle of all digital marketing. Everything.” – Rebecca Lieb
- “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich (Facebook)
- “Everyone sees what you appear to be, few experience what you really are.” – Niccolò Machiavelli
- “Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” – Jon Morrow
- “Anyone can start a blog, but the real test is getting readers.” – Jon Morrow
- “Content Isn’t King, It’s the Kingdom.” – Lee Odden
- “The consumer isn’t a moron. She is your wife.” – David Ogilvy (Here are5 content marketing lessons from an original MadMan.)
- “…the most critical part of a successful content marketing program is building your audience….Without the audience, we cannot drive revenue of any kind.” – JoePulizzi
- “A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.” – Al Ries
- “You must make the product interesting, not just make the ad different.” – Rosser Reeves
- “Take some initiative and snap outside of passivity; consistent small actions have impact.” – Darren Rowse
- “Nobody cares about your products (except you)” – David Meerman Scott,
- “… many organizations don’t realize that they have a much better option—they can tell their story directly to an interested market.” – David Meerman Scott,
- “The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.” – Daniel Starch
- “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengal
- “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun-Tzu
- “To know your Enemy, you must become your Enemy.” – Sun Tzu
- “When it call comes down to it, nothing trumps execution.” – Gary Vaynerchuk
- “Don’t sell the steak. Sell the sizzle.” – Elmer Wheeler.