Is AI Training Worth the Investment for Your Business?
Is AI Training Worth the Investment for Your Business?
Here’s What You Need to Know
Over the past years, since ChatGPT hit the mainstream, the question for business leaders has changed from “Should we be using AI?” to “How fast can we get our team up to speed?”
That’s where AI training comes in.
But with prices floating between a thousand to tens of thousands of pounds, you might be wondering what you’re actually paying for — and whether it’s worth it.
I get this question all the time as a keynote speaker about AI, technology and the future of work. And as someone who’s trained thousands of professionals in AI adoption, digital marketing and digital transformation, I’ll break it down plainly.
As I know how busy you are…
What Does AI Training Actually Cost?
According to a recent article by Bizzuka, AI training programs vary massively depending on scope and delivery:
- Self-paced online courses start around £50–£500 per person. Great for individuals, not ideal for company-wide rollouts. (For example, the AI Marketing Course)
- Workshops and webinars can cost anywhere from £1,000 to £10,000 depending on the trainer, topic, and whether it’s remote or in-person.
- Fully tailored corporate AI training programs with hands-on elements, business-specific strategy, and live consultancy? These are where serious results happen — and the price reflects it, often upwards of £15,000+
So where does my March AI Training Offer fit into this?
Well, that’s the interesting bit...
Why the March Offer is Different
This month, I’ve pulled together an AI training and consultancy bundle that’s far more affordable than typical corporate packages — without cutting corners on delivery, relevance, or impact.
➡️ See the full details: www.dansodergren.com/march-special-offer
We’re talking:
- Half-day or full-day options - all online.
- Live, high-energy sessions tailored to your industry
- Practical tools your team can use immediately
- AI strategy help — not just ChatGPT demos
Whether you’re in marketing, HR, comms, leadership or tech, this is hands-on, jargon-free, and built to help you stay ahead — not get stuck playing catch-up.
Don’t Take My Word For It — Here’s What Others Say
Let’s be honest, anyone can say their sessions are impactful. But when people like Jennifer Sproul, Matt Smith, and Daniel Coughlan take time out to say this stuff, it carries real weight.
🗣️ Jennifer Sproul, CEO at the Institute of Internal Communication:
“Dan's talk about AI was brilliant today. It was fast and fun, and full of great info... It really resonated with our members that there is so much more to think about and embrace AI.”
🗣️ Matt Smith, Director of Transformation & Innovation, THINK Digital Forum:
“A high energy trainer and public speaker! Dan had a really engaging way of explaining complex concepts in simple terms… the session was both high in energy and information-rich.”
🗣️ Daniel Coughlan, Head of Mobile Marketing at Digital Wholesale Solutions:
“His passion and expertise for the subject are contagious… His presentation style is engaging and thought-provoking. I highly recommend any forward-thinking organisation get him in.”
That’s exactly what my AI training is designed to deliver. But how do you work with me?
So — Is AI Training Worth It?
If your team still isn’t using AI efficiently, or worse, is relying on outdated info or ad hoc tools — then yes, it’s not just worth it. It’s essential.
The way I see it, AI isn’t the future of work anymore. It’s the present.
And my AI training isn’t just about learning how to prompt ChatGPT — it’s about understanding how AI fits into your workflows, your industry, and your people strategy.
Done right, training turns fear into confidence, confusion into clarity, and gives your team an edge that competitors will notice. Want to know where you might be right now in your AI journey - find out here and get your own personalised AI Maturity report.
Final Thought: Why Now?
Because waiting six months to ‘figure it out’ could mean getting left behind by businesses that are already moving.
The March Offer is built for leaders who are ready to take action — without the usual delays, faff, or inflated price tags.
🔗 Book in or get more info here: www.dansodergren.com/march-special-offer
You can also grab some extra AI strategy resources and free tools from me over on www.aimarketingcourse.co.uk, or follow along on Twitter @dansodergren for daily AI tips and insights.
Let’s get your team future-ready — without the fluff.
Wondering where you might be right now with AI?
References for the piece
About The Author
Keynote speaker, professional speaker, Ted X talker, serial tech startup founder, ex marketing agency owner, digital trainer, and now author and media spokesperson Dan Sodergren’s main area of interest is the future of work, technology, data and AI In his spare time, as well as being a dad, which comes first, Dan is a digital marketing and technology (and now AI) expert for TV shows and the BBC and countless radio shows.
Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast. He is also a host and guest on podcasts and webinars speaking as a tech futurist. And a remote reporter / content creator for tech companies at tech events and shows.
His main interest is in the future. Be that the future of marketing, or the future or work or how AI and technology will change the world for the better as part of the #FifthIndustrialRevolution. Find out more about him here bit.ly/DanSodergren