If not now, when? as relevant for marketing as much as everything.
Care a little more.
Show up.
Embrace possibility.
Tell the truth.
Dive deeper.
Seek the truth behind the story.
Ask the difficult question.
Lend a hand.
Dance with fear.
Play the long game.
Say 'no' to hate.
Look for opportunities, especially when it seems like there aren't any left.
Risk a bigger dream.
Take care of the little guy.
Offer a personal insight.
Build something magical.
Keep your promises.
Do work that matters.
Expect more.
Sign your work.
Be generous for no reason.
Give the benefit of the doubt.
Develop empathy.
Make your mom proud.
Take responsibility.
Give credit.
Play by a better set of rules.
Choose your customers.
Choose your reputation.
Choose your future.
Thank the ref.
Reward patience.
Leap.
Breathe.
Because we can.
It really is up to us. Which is great, because we're capable of changing everything if we choose.
All we can do is all we can do, but maybe, all we can do is enough.