You may or may not have seen the NEWEST kid of the AI block. Back with some vengeance the beast which Elon Musk made is here. With a new version… Grok 3. Which I posted about here on LinkedIn.
And it got me thinking. With the release of Grok 3, xAI is pushing deeper into the AI landscape, offering an upgraded model designed for real-time insights, humor-infused interactions, and direct integration with the X platform.
But how does Grok compare to other major AI models?
Not just in how well it works… As that is impressive. But also on how quickly it became so good… Which is to do with how the cluster was made and the data used - more on this here.
So if they were employees in a company, what roles would they excel at?
Let’s break it down.
AI as Employees: Who Fits Where?
As AI tools become increasingly sophisticated, their unique capabilities make them suitable for different tasks—much like employees in a workplace. Some excel at customer interactions, others at technical problem-solving, while a few are natural innovators.
Here’s how today’s top AI models would fit into an organization with a quick leaderboard too:
Grok (xAI) – The Social Media Analyst & Trend Forecaster
Strengths: Grok 3 builds on its predecessors by refining its ability to pull real-time insights from the X platform. It’s great for tracking trends, engaging audiences with humor, and offering rapid-fire updates on breaking news.
Weaknesses: Its reliance on X’s data means it could be prone to misinformation or bias. Its informal style might also be a challenge in professional environments.
Ideal Role: Grok would thrive in a social media and trend forecasting role, helping businesses monitor online discussions, predict viral topics, and craft engaging content. Not surprisingly, as the data it has learnt from is social media aka Twitter - which I discuss here.
Claude (Anthropic) – The Customer Support Leader
Strengths: Claude is excellent at summarizing, editing, and answering complex questions with a nuanced conversational style. With a large context window, it can handle long-form interactions well.
Weaknesses: It struggles with sarcasm, cultural nuances, and real-world knowledge gaps. While great at structured conversations, it may need oversight in high-stakes decision-making.
Ideal Role: A perfect customer support leader, ensuring detailed responses to inquiries while summarizing large amounts of customer feedback. Those of you that have used Claude know how good they are at this.
ChatGPT (OpenAI) – The Content Creator & Innovation Specialist
Strengths: ChatGPT is highly versatile, excelling in creative writing, coding, and content generation. With multimodal capabilities in GPT-4, it can handle text and image-based tasks.
Weaknesses: It can sometimes generate inaccurate information (hallucinations) and may struggle with deep contextual reasoning.
Ideal Role: Content creator and innovation specialist, generating blogs, marketing copy, and technical documentation, with fact-checking required. I used this with Typing Mind to create the personas / characters before prompting it to create.
Gemini (Google DeepMind) – The AI Researcher & Strategist
Strengths: Gemini’s ability to process text, images, and videos makes it ideal for multimodal problem-solving. Its advanced reasoning skills help it analyze complex data sets.
Weaknesses: Still evolving, it may require fine-tuning for specific applications compared to more established models.
Ideal Role: AI researcher and strategist, synthesizing data from different sources to provide insights for R&D teams.I have used this myself and it has to be said it CAN be really quite amazing.
Mistral (Mistral AI) – The Technical Architect
Strengths: As an open-source model, Mistral offers flexibility for businesses that want more control over their AI systems. It excels in reasoning tasks and can be customized for various deployments.
Weaknesses: Requires technical expertise for setup and fine-tuning, making it less user-friendly for non-technical teams.
Ideal Role: Technical architect, developing AI-powered solutions tailored to specific business needs.Now this one, I am playing with myself at the moment and it is mind blowing what can be done on a very small budget.
What Grok 3 Means for Businesses
Grok 3’s launch reinforces the growing specialization of AI models. While it won’t replace more established AI assistants for deep reasoning or customer service, its real-time insights and engaging tone make it a powerful tool for social media and marketing teams
It might not be the AI killer app that Elon wants it to be yet…
BUT… It is getting there. .
In the end, for businesses looking to integrate AI, the key is matching the right model to the right task. Whether it’s Grok 3 for trend analysis, Claude for customer support, or ChatGPT for content creation, each AI has a role to play—just like employees in a well-run company.
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About The Author Dan Sodergren.
Keynote speaker, professional speaker, Ted X talker, serial tech startup founder, ex marketing agency owner, digital trainer, and now author and media spokesperson Dan Sodergren’s main area of interest is the future of work, technology, data and AI
In his spare time, as well as being a dad, which comes first, Dan is a digital marketing and technology (and now AI) expert for TV shows and the BBC and countless radio shows. Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast.
He is also a host and guest on podcasts and webinars speaking as a tech futurist. And a remote reporter / content creator for tech companies at tech events and shows. His main interest is in the future. Be that the future of marketing, or the future or work or how AI and technology will change the world for the better as part of the #FifthIndustrialRevolution
Find out more about him over on bit.ly/DanSodergren with all his links
And his books on Dan Sodergren #FutureOfWork on Gumroad.com
And his AI marketing course on The AI Marketing Course
And his non for profit: The AI Teacher Course
And his new idea on AI Leadership Training